SERVICES
Grow on Purpose
Practical HR, leadership, and people development support for growing organizations.
Stop Stalling, Start Growing
Before POP
- Chaotic workplace culture
- Poor candidate experience leading to bad hires
- Inefficient and time-consuming systems/processes
- Low engagement/performance, high-turn over
- Inconsistent growth and profitability
- Stuck doing it all as a founder/leader
After 3 months
- Clear company goals based on vision, mission and values
- HR System & SOPs to effectively hire and onboard employees
- Managers of people who are prepared to give/receive feedback and hold people accountable
- Founders & leaders who feel prepared and are supported across all people-related decisions
Grow with Purpose
Practical HR, leadership, and people development support for growing organizations.
HR SUPPORT
Add a valuable, seasoned HR partner for a fraction of a cost of an internal HR generalist.
LEADERSHIP & TRAINING
Customized workshops and training programs to upskill small teams, based on company's needs & culture.
HR SUPPORT
When You Need an HR Business Partner
Add a valuable, seasoned HR partner for a fraction of a cost of an internal HR generalist.
Fractional HR Partnership
We jump onto your team and support leaders with:
- Strategic HR guidance as your team grows
- Hiring, employee relations, and compliance support
- A trusted HR partner through growth and change
Start with a discovery call to determine the right level of support.
HR Process Intensive (VIP Day)
One focused, high-impact working session to build or improve your core HR processes—fast.
- Foundational workflows and documentation
- Clear recommendations and next steps
- Designed for teams that need structure now
Ideal for leaders preparing to hire, scale, or formalize HR.
LEADERSHIP & TRAINING
When It’s Time to Invest in Leadership
Organizations report an ROI of $7 for every $1 spent on leadership development, driven by better retention, performance & revenue impact
Leadership Development & Coaching
Organizations report an ROI of $7 for every $1 spent on leadership development, driven by better retention, performance & revenue impact. We offer:
1:1 or group coaching for founders and executive leaders
Values-centered leadership grounded in emotional intelligence
Support for clarity, decision-making, and sustainable leadership growth
Coaching may include an Emotional Intelligence (EQ-i) assessment.
Trainings for Teams
Case studies across diverse industries show that training boosts productivity and performance by 200%+. We offers:
Customized workshops designed around your team’s needs
Topics include leadership, communication, and performance
Practical, engaging sessions that drive real behavior change
Available for virtual or in-person teams.
Why Our Clients Choose Us
Fractional HR
Propel On Purpose has been an invaluable partner to us at Joyleaf since day one. Together we built our foundation—developing our employee handbook, managing hiring processes, and creating seamless onboarding experiences. What stands out most is how deeply Anyelis (POP Founder) embodies our core values of empowerment and empathy. Through her leadership training sessions and ongoing coaching, Anyelis has elevated our internal capabilities and helped us navigate both strategic growth and tough decisions. Her expertise in emotional intelligence and HR leadership is unmatched. I’m incredibly grateful to have her at the table—her presence always brings clarity, compassion, and smart solutions.
Dharsh C.
Co-founder & President of Joyleaf Dispensary in NJFractional HR
As a founder, having an HR partner has been a game-changer. Working with Propel On Purpose has allowed me to shift from reactive to proactive when it comes to managing my team, navigating complex personnel issues, and putting the right structures in place. Their support brings the perfect mix of strategic insight and people-first thinking, and truly act as a partner in building a strong, intentional culture. Highly recommend to any founder looking for clarity and confidence in their people operations.
Indhira
Founder of My Wellness Solutions in NYOne to One Coaching
The EQ assessment was a game-changer, helping me see that what I once perceived as weaknesses were actually strengths. This shift has given me a deeper sense of confidence and a clear roadmap for growth as a leader. In just a short time, I’ve gained tools that I can lean on when approaching challenging situations, which has dramatically changed both my interactions and outcomes. Anyelis truly inspires change, and her positivity and accountability make her coaching both powerful and motivating. I’d recommend her to any leader ready to grow.
Jenise
Manager at My Wellness Solutions in NYFractional HR
Working with Propel On Purpose has completely transformed how we approach hiring. They've helped us professionalize our entire process—from clarifying roles to building structured, growth-aligned interview systems. The guidance brought clarity and consistency where we needed it most. What truly sets Anyelis apart is her ability to balance structure with empathy—a rare combination that's made a lasting impact during a pivotal stage of our company’s growth.
Kim
Co-Founder & CEO of Hello Insight (Multi-National SaaS Start-Up) Virtually LocatedFractional HR
Propel On Purpose, led by Anyelis Cordero, has been an invaluable partner for us at HudHaus. her expertise has been instrumental in helping us navigate all of our human resources needs. She has been incredibly helpful in working through the process of transitioning team members and has shown a remarkable ability to provide guidance with both efficiency and care. Anyelis's commitment to our company's success is clear, and we are confident in her ability to support our growth. We look forward to continuing our partnership with Anyelis and Propel On Purpose as we expand.
Vince O.
General Manager & Co-Founder of HudHaus in NJ.One to One Coaching
We brought POP on board to help us put HR processes in place that would create more efficiency among our team and boost engagement. We quickly realized that we needed to invest in our development as leaders. 1:1 Coaching gave me and my business partner the space to discuss, process and resolve important business & team topics. I personally gained some great tools & felt supported to better manage my time, understand my partner & team's needs, and grow as a leader.
Alcides Aguasvivas
Co-Founder of PixlGraphx, Brand, Design and Marketing Agency in NJ
PEOPLE
We discuss the current and future roles your business needs in order to develop a workforce plan so that you’re never scrambling to find people, overworking your current people, or wasting time (and money) as a leader doing work that should be delegated.
We review and optimize how you manage your employee’s performance to ensure a clear understanding of their role, expectations, and accountability so that they’re set up for success. This includes looking at how you set performance goals, measure and evaluate their performance, provide feedback, train skills for the role, and reward high performance.